In-house project for large established energy company with a focus on renewable energy sources.
Create an App experience for customers that was useful, insightful and engaging to build customer loyalty.
Understand key audience and their existing wants/ needs/ motivations. Look into existing energy App’s and other ‘green’ technologies.
Prioritise information being supplied to end-users and key interactive points. Wireframe out all screens of the App and map out user journey.
Explore most create and engaging ways of conveying key information, including additional features that could enhance the experience.
A/B testing of 2 styles, illustrative and fun, VS bright, bold and contemporary. Draw up polished graphics for both tests.
Create animated and interactive prototypes of both visual styles for testing across multiple groups. Make iterative changes based on first round of testing.