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Beta Energy

Re-charging customers passion for energy saving.
Project start.

Client.

Conscious energy for conscious consumers

In-house project for large established energy company with a focus on renewable energy sources.

Challenge.

Energy, from the palm of your hand

Create an App experience for customers that was useful, insightful and engaging to build customer loyalty.

The steps.
First step
Research
& Exploration

Understand key audience and their existing wants/ needs/ motivations. Look into existing energy App’s and other ‘green’ technologies.

Second step
User
Journey

Prioritise information being supplied to end-users and key interactive points. Wireframe out all screens of the App and map out user journey.

Third step
Creative idea’s
and concepts

Explore most create and engaging ways of conveying key information, including additional features that could enhance the experience.

Fourth step
Visual design
and direction

A/B testing of 2 styles, illustrative and fun, VS bright, bold and contemporary. Draw up polished graphics for both tests.

Fifth step
Initial
User Testing

Create animated and interactive prototypes of both visual styles for testing across multiple groups. Make iterative changes based on first round of testing.