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Ignite Sports

Updated website for 2018 and beyond,
re-design and re-build from the ground up.
Project start.

Client.

Sports Academy and Coach Training

Established and trusted brand specialising in providing high quality in-school and out-of-school sports coaching packages.

Challenge.

Website redesign inline with 2018 expansion

Breathing fresh life into the online presence of Ignite Sports from a website legacy of over 8 years whilst retaining the SEO presence and building an entirely new CMS for easier internal management.

The steps.
First step
Examine existing
website

Using the existing site content to build up a fresh, modern more engaging website whilst identifying current limitation with the existing site in lack of effective design, mobile accessibility and limitations with online booking.

Second step
Three key
audiences

Catering to three distinct types of visitors, coaches and young apprentices seeking information on training, Individuals seeking to book activities for their children and Schools seeking specific PE services.

Third step
Improved
visual display

Focusing on using photography through key page layouts helped to convey the fresh new look for the site, improving engagement, and instilling trust. Combined with clear bold typography to promote key areas of the site easily and in an accessible way.

Fourth step
Integrated
online booking

Extensive collaboration with Ignite Sports new online booking services was necessary to enable the site to integrated directly with the booking system and take payments whilst allowing users to register and purchase courses online. This included technical consultation and management with all parties.

Fifth step
Going
mobile

The fully responsive design allows site visitors to view information and book courses on the go quickly.