Pictoso is a group photo-messaging App, focused around private, anonymous groups with impermanent messages.
Provide creative ideas around enhancing the App and making the brand synonymous with millennials and social media. A brand that understood, connected a delivered to this broad spectrum of users.
Full testing and analysis of the existing App and it’s features. Understanding the millennial generation, their behaviours, wants and needs.
Wireframe out all screens of the App and look at simplifying the user journey and optimising the experience with quick wins to speed up interactive flow.
After getting under the skin of the product group creative ideas around new features into big wins and small wins and begin process to bringing these ideas to life.
Design improvements for overall layouts and design, improved home-screen, clearer images and interactive elements.
Touch-2-re-wind, photo editor, caption battles, voice reply, Sound FX and animated media elements, branded sticker packs, and export to comic strip.