logo
Populate the side area with widgets, images, navigation links and whatever else comes to your mind.
18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
Follow us
 

Pictoso

Designed and built with care, filled with creative
elements and useful options.
Project start.

Client.

Stage 2 Tech Startup

Pictoso is a group photo-messaging App, focused around private, anonymous groups with impermanent messages.

Challenge.

The next brand in photo-social

Provide creative ideas around enhancing the App and making the brand synonymous with millennials and social media. A brand that understood, connected a delivered to this broad spectrum of users.

The steps.
First step
Research and
Exploration

Full testing and analysis of the existing App and it’s features. Understanding the millennial generation, their behaviours, wants and needs.

Second step
User
Journey

Wireframe out all screens of the App and look at simplifying the user journey and optimising the experience with quick wins to speed up interactive flow.

Third step
Creative Ideas +
Feature Additions

After getting under the skin of the product group creative ideas around new features into big wins and small wins and begin process to bringing these ideas to life.

Fourth step
Re-Design
App

Design improvements for overall layouts and design, improved home-screen, clearer images and interactive elements.

Fifth step
Design
New Features

Touch-2-re-wind, photo editor, caption battles, voice reply, Sound FX and animated media elements, branded sticker packs, and export to comic strip.