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18 Northumberland Avenue, London, UK
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Posh Flooring

A new visual style to an existing e-commerce platform,
re-designed for all devices.
Project start.

Client.

Established UK flooring company

A market leader, focused on quality product, choice and excellent customer service with free samples provided within 48 hours.

Challenge.

Complete overhaul of customer facing website

Existing platform had become bloated and slow to load, frustrating user experience resulted in missed sale opportunities particularly for mobile users.

The steps.
First step
Situation analysis

Full audit of existing website, establish a clear starting point by looking at the current website setup. Performance analysis, analytics, traffic volumes, loading times, current SEO presence.

Second step
Goals & objectives
moving forward

Solidify market leading position, reduce page load times, Improve conversion rates, increase sales on both desktop and mobile devices.

Third step
Map customer Journey

Clearly define customer journey and how this can be cut down to increase conversion and sales. Create wireframes of all key pages in the process.

Fourth step
Re-design pages

Create polished designs. Focus on more modern layout techniques and improved navigation, products views and checkout process.

Fifth step
Implementation & testing

Optimised coding and responsive design, cross browser testing and including of sample select, live search and advice centre features.