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(+44) 871.075.0336
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ZPD Middle Circle™

Creating better leaders.
Project start.


Established leadership consulting group

Working with top leaders and teams in demanding and complex global roles to improve effectiveness, and career progression and satisfaction.


Create a new brand & software platforms to support coaching of teams and individuals

Working through the platforms from conception, design and development of two specific products. Each under a new brand ‘Middle Circle™’ which was also conceived during the project process.

The steps.
First step
Understanding initial concept
and big idea

In-depth meetings covering the overall needs from stakeholders, solutions around these needs and how they would work within the context of the existing ZPD process, teaching and techniques.

Second step
Mapping user

Due to the hierarchical nature of clients within ZPD a clear journey for each stakeholder was mapped and refined ensuring key actions and process are completed at all levels. Maximising flexibility and ease of use whilst minimising complexity.

Third step
Brand design
and key elements

The design of a consistent theme of elements across both apps. Focusing on specific unique elements such as the Relationship Map, Results Mapping, and survey design.

Fourth step

Provided as live links for the client to test the overall experience, check features and functionality directly, giving feedback on any refinements or changes that can be made quickly.

Fifth step
Software development
and delivery

Full bespoke development built on a customer cloud server with Ruby on Rails. Full training and support provided throughout the lifetime of each product.